Zillow Showcase - Adds Video:
A New Way to Capture Attention and Elevate Your Listings
Zillow has officially launched Showcase Video, a new feature available for all Zillow Showcase℠ listings.
This update gives real estate professionals the ability to feature short, property-focused videos directly within their listing’s media carousel — adding motion, story, and impact to how buyers experience a home online.
With Showcase Video appearing in the second slot (right next to your lead image), your listing instantly gains a prime visual position. It’s a major step forward in how agents can differentiate their marketing and connect with buyers through engaging visual content.
Why It Matters
In today’s fast-moving market, visuals are the first impression — and video continues to be one of the most powerful tools to drive engagement.
Zillow’s new Showcase Video feature gives agents a way to:
Offer a richer, more immersive look at each property.
Highlight layout and flow, not just still images.
Humanize your brand with authentic storytelling and on-camera introductions.
Increase visibility within one of the most viewed real estate platforms online.
At Birchmont Media, we see this as an opportunity to help agents take their listings beyond the standard photo gallery — and present properties in a way that feels editorial, cinematic, and truly memorable.
Key Requirements for Showcase Video
To maintain quality and consistency across listings, Zillow has set a few important guidelines:
✔ Length: 120 seconds or less (>2min)
✔ Orientation: Horizontal or vertical format accepted
✔ Delivery: Uploaded via Aryeo by the listing photographer (file upload, not a link) - Birchmont Media will do this for you.
✔ Content: Must focus exclusively on the listing — walkthroughs, key features, and property flow
✔ Quality: Clear visuals, smooth transitions, and natural lighting
✔ Restrictions: No brokerage ads, agent recruitment, or watermarks
✔ Optional: Voice-overs or brief agent introductions are welcome
Note: videos that do not meet these standards won’t qualify for placement within the Zillow Showcase.
How Birchmont Media Can Help
At Birchmont Media, we’re already producing and formatting videos specifically to meet Zillow Showcase requirements — ensuring your listings are eligible, polished, and impactful from day one.
Whether you’re looking to:
Add a Showcase Video to your next property listing,
Capture new agent-on-camera intros, or
Develop a consistent library of branded media across your portfolio —
we’ll handle the production, formatting, and delivery through Aryeo so you can focus on what matters most: building your business and connecting with clients.
Ready to Elevate Your Next Listing?
If you’d like to feature your next property with a Zillow-ready Showcase Video, let’s start planning.
📩 Contact Birchmont Media to schedule your next shoot or learn more about our Zillow-ready video options.
About Birchmont Media
Birchmont Media is a Bay Area–based real estate media company specializing in photography, video, and agent branding content for realtors, designers, and builders.
Our mission is to help professionals capture spaces and elevate their brand through high-quality, story-driven visuals that drive engagement and business growth.
Birchmont Media
Capturing Spaces + Elevating Your Brand
Last updated: 01-05-2026