Effective January 1, 2026, California Assembly Bill 723 (AB 723) introduces a new requirement for how real estate professionals use digitally altered images in marketing and listings. This new law affects agents, brokers, and anyone acting on their behalf when promoting property for sale.

Zillow has officially launched Showcase Video, a new feature available for all Zillow Showcase℠ listings.

This update gives real estate professionals the ability to feature short, property-focused videos directly within their listing’s media carousel — adding motion, story, and impact to how buyers experience a home online.

Great listing photos don’t just capture a property — they shape the story buyers see first.

Before anyone steps foot inside, the visuals have already made an impression. A well-prepared home photographs beautifully, invites more showings, and can even help drive stronger offers.